Skype for Business FAQ

STRATEGY AND BRAND

Skype for Business FAQ - Strategy & Brand

What is Skype for Business?

Skype for Business (formerly Microsoft Lync) is a communications and collaboration platform that brings together an experience inspired by Skype with enterprise-grade security, compliance and control. It offers features including presence, IM, voice and video calls, and online meetings. It is a built right in to Microsoft Office, so initiating chats, calls and meetings is an integrated experience within Office.

Is Skype for Business a rebrand or a new product?

Both. Microsoft released a new client experience for mobile, tablets and desktops, new server release, and updates to the service in Office 365 under the Skype for Business name.

Why is Lync being renamed to Skype for Business?

Skype for Business brings together the familiar experience and user love of Skype with the enterprise security, compliance, and control from Lync. End users get a familiar Skype experience that is as easy to use at work as it is at home. Organizations gain reach into a network of hundreds of millions of Skype users across the globe. And, IT remains confident they are providing secure, reliable, high-quality communications to their organizations.

Is there any change to the existing Skype brand used by consumers?

No. The consumer experience that people around the world know and love will continue to be referred to as Skype. Consumers will still be able to use Skype the way they always have – with the same user account, contacts, user interface and functionalities that they have always used.